Rory Sutherland Rory Sutherland

Pushing the envelope

issue 02 June 2012

What’s so good about email? Well, it’s quick and easy for you to write an email, you can copy in lots of people, it’s immediate and it’s free.

And the worst thing about email? Well, it’s very quick and easy for other people to send you an email, or to copy you in on an email, and their bloody senseless email arrives immediately.

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