Mark Galeotti Mark Galeotti

Putin’s propaganda machine is breaking down

(Getty images)

As protests continue against the war in Ukraine, and as Russian casualties mount, the Kremlin has launched the predictable two-prong propaganda campaign. This is made up of a barrage of nonsensical rationalisations of Russia’s invasion and legal and technological measures to try and keep honest reporting at bay. Much like the soldiers engaged in the invasion, Putin’s propagandists are looking as committed or competent as might have been expected.

Although the state has a firm grip on TV and most other media outlets, this is not a totalitarianism and there are still some independent outlets. Hosts and ordinary citizens calling in to the Silver Rain radio station were barely holding back the tears as they talked about the war. Some regional outlets are already reporting casualties amongst local soldiers and National Guard.

Putin’s media control machine is also having to scramble to spin this unprovoked war. It appears he had not shared his plans with any but his security chiefs. Russia’s officials largely found out about this at the same time as the rest of us. Presumably intended to cut down on the risk of leaks – although Western intelligence was clearly on top of the story – it left the technocrats dismayed and caught flat-footed.

Putin’s media control machine is also having to scramble to spin this unprovoked war

This means that although the broad contours of the cartoonish official line are clear – that a genocide against ethnic Russians was being carried out by a neo-Nazi Ukrainian regime under American control – propagandists are having trouble making sure they don’t overstep the mark.

Consider, for example, the work of Petr Akopov, who a week ago was writing for the state’s RIA Novosti news agency that ‘the West abandoned Ukraine’ because ‘the Anglo-Saxons have long ago overstrained themselves with their project of global domination.’

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