Four weeks ago Rishi Sunak proudly unveiled the branding for his campaign to deter migrant Channel crossings. Standing at a lectern, the Prime Minister unveiled his new, stark slogan: ‘Stop the Boats’ – a message emblazoned on his backdrop and podium. And, in keeping with the Prime Minister’s other ‘five prioritises’ of reducing debt, Mr S has discovered that the fiscally-conscious Sunak is keeping the spirit of Cop26 alive in No. 10 by recycling his older lecterns, rather than buying a new one.
According to a Freedom of Information request response from Downing Street, the expenditure on the snazzy new set up was a mere £1,575 – the cost of the backdrop to illustrate Sunak’s much-trumpeted ‘five pledges’. It’s intended to be reused in a slew of forthcoming press conferences and events. One government source told Mr S that: ‘The backdrop will be used again and again as the Prime Minister works tirelessly to deliver on these priorities for the British people.
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