It all keys into an argument that Allister Heath made in The Spectator last October: that the rising cost of living could do for the coalition. While Westminster’s attention has been focused, laser-like, on the spending cuts, everyday costs have inflated ever upwards. As Allister put it:
“Dip into the official inflation figures and you find that the average orange cost 33p last month, a third higher than last year. The average pack of butter was £1.22, up 22p in a year. Salmon fillets are up 25 per cent in a year. Cauliflower: 91p, up 15 per cent. Even a kilo of onions is now 91p, up from 81p.”
This is certainly a toxic brew for the coalition. Polls show that, on the whole, voters accept the need for spending cuts. There’s even a case that many won’t really notice them. But the cost of living is a different matter altogether, not least because it’s encoded in black-and-white on bills and receipts. The question is: what can be done about it? And the answers are uncertain. The coalition could theoretically lower various duties – or even reverse the VAT hike – but that would have knock-on effects for both the economics and politics of deficit reduction. Or it could emphasise how it is already protecting people’s spending power by, say, raising the income tax threshold. Either way, this is likely to be one of the coalition’s most persistent concerns in 2011.