When food blogger and poverty campaigner Jack Monroe isn’t appearing in Labour Party political broadcasts or writing for the Guardian, she’s the face of Sainsbury’s. Their website proudly boasts:
‘Sainsbury’s is pleased to welcome food lover Jack Monroe, who will be showing us how to cook two delicious recipes with leftover chicken. Jack is a thrifty single mum who is known for creating delicious meals on a strict budget. She tests all her recipes out on her young son and shares them on her popular blog, agirlcalledjack.com.’
Monroe hurtled to notoriety overnight with a tweet about the Prime Minister’s late son:
Because he uses stories about his dead son as misty-eyed rhetoric to legitimise selling our NHS to his friends: #CameronMustGo
— Jack Monroe (@MsJackMonroe) November 23, 2014
Sainsbury’s do not seem too impressed. They have just told Mr S:
‘Jack Monroe blogs independently. Sainsbury’s is not a political organisation and we certainly don’t share her views.’
The Labour Party remain strangely silent about their poster girl, while the supermarket remain coy on their exact commercial relationship with Monroe.