Steerpike Steerpike

‘Sexist’ covid poster scrapped by the government

Another day, another Covid advertising fail for the government. Fresh from discontinuing a radio ad suggesting joggers and dog-walkers are ‘highly likely’ to have coronavirus, a ‘stay home, save lives’ poster has been pulled. 

The advert, which showed women cleaning and caring for children while a man lounged on a sofa, sparked accusations of sexism.

‘It has been withdrawn and removed from the campaign. I will make clear that it does not reflect the government’s view on women which is why we have withdrawn it,’ Boris Johnson’s official spokesperson said today. 

Oh dear..

Already a subscriber? Log in

Keep reading with a free trial

Subscribe and get your first month of online and app access for free. After that it’s just £1 a week.

There’s no commitment, you can cancel any time.

Or

Unlock more articles

REGISTER

Comments

Don't miss out

Join the conversation with other Spectator readers. Subscribe to leave a comment.

Already a subscriber? Log in