Matthew Vincent

Sick of rotten service? See it as a Buy signal

Sick of rotten service? See it as a Buy signal

issue 09 June 2007

‘The customer is always right,’ said the 19th-century American retail pioneer Marshall Field — and shoppers at his Chicago store became so enamoured of their omnipotence, and of his assistants’ assistance, that they spent enough to make him the wealthiest businessman in the city. His retail innovations — unconditional refunds and consistent pricing — soon inspired imitators.

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