James Forsyth James Forsyth

Sloganeering

If there is a Labour leadership election, the candidates are going to need slogans and in an actual contest they’ll need something that draws a contrast. (With no opponent, Brown could run under the banner, ‘Gordon Brown for Britain.’)

Thinking about what slogans, the various possible candidates might use does give you an idea of what they’re trying to sell. In Miliband’s case youth and a bit of excitement about Labour again, for Johnson an ability to unite the party and ease the dislike that the public feel towards the government while Jack Straw wants to emphasise his ability to steady the ship. 

Here are some possible slogans we’ve come up with, do leave your suggestions in the comments:

David Miliband: Vision for the future

Alan Johnson: Together we can

Jack Straw: Leadership with a purpose

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