Senior Conservative sources are confirming that, as Guido Fawkes reported this morning, Susie Squire will take over from Henry Macrory as the party’s head of press. Squire, who is currently Iain Duncan Smith’s media special adviser, is highly-thought of in Number 10 where she is credited with ramming home the party’s advantage over Labour on welfare.
The decision to move someone from such an important department to CCHQ shows that Number 10 has recognised that coalition requires the party to have a more distinctive presence. What also makes the appointment noteworthy is that in her current brief Squire has not been afraid to mix it with the other parties. In the next few weeks, it’ll be intriguing to see if Sayeeda Warsi gets her way, and is allowed to attack the Lib Dems more forcefully.
Having previously worked at the Taxpayers’ Alliance, Squire is experienced in campaigning. However, I understand that she’ll not be taking on a role as a public spokeswoman for the party. Instead, shell be briefing the lobby and working on various social media pushes designed to help the party reach young and ethnic minority voters.