James Walton

Takes us deep into an unknown world: Channel 4’s Inside Missguided reviewed

The staff of this fast fashion label were very keen for us to understand how excited they were at all times

Nitin Passi with his team, who are keen for us to understand how excited they are at all times

If it’s a test of a good documentary series that it takes us deep into an unknown, even unimaginable world, then Inside Missguided: Made in Manchester passes with flying colours — especially for the more middle-aged viewer.

Missguided, it turns out, is a fast-fashion company, which means that it spots what celebrities are wearing online and then designs, makes and sells much cheaper versions within days — all while indignantly denying the outrageous charge that ‘we just rip off other people’s designs’.

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