Tesco has followed Sainsbury’s lead by installing cameras above self-checkouts to identify when shoppers fail to scan an item properly, using the footage to provide a live-action replay of their misdeed. Predictably, it’s not gone down well: a video posted on Instagram involving a can of tuna got more than 3.5 million views. When will the supermarkets learn to stop treating their shoppers like criminals?
Tesco’s track record with customer data is not encouraging
Much of the reaction to Tesco’s VAR (Video Assistant Referee) cameras has focused on Britons’ humorous responses: ‘VAR Decision – Tuna Disallowed,’ joked one person. ‘Clearly off side,’ riffed another. But the growing surveillance in our supermarkets is no laughing matter.
Everyone needs to buy food and, with a 28 per cent share of the UK supermarket sector, Tesco is the UK’s biggest grocery chain. Shoppers who don’t want to be spied on are running out of options.
One customer, noticing the new systems in his local store in south-east London, has taken the matter seriously.
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