Rory Sutherland Rory Sutherland

The art of the public information ad

[Getty Images]

Bring back the Tufty Club. Bring back the Green Cross Code. Bring back ‘Charley says’. Bring back ‘Only a fool breaks the two-second rule’. Bring back Vinnie Jones and ‘Stayin’ Alive’. Bring back the Country Code and ‘Always take your litter home’. Bring back public information films. Bring back the Central Office of Information.

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