James Forsyth

The big mo is with the Tories

The big mo is with the Tories
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In a campaign, momentum matters. It is, for good or ill, the prism through which the media report things. Reading the papers and listening to the news this weekend, it is evident that it is the Tories who have it. Just contrast, the way in which the Osborne and Mandelson interviews are written up in The Guardian and The Times respectively. The National Insurance cut has got the Tory campaign going.

Adding to the sense that it is Labour who is stumbling is their latest poster. As Pete points out, the poster hasn’t been thought through—one of Cameron’s weaknesses is that he isn’t seen as tough enough by some people so portraying him as the rough and ready Gene Hunt is hardly damaging to him. But it hurts Labour in a more fundamental way. Up until now, one of the stories of the campaign had been how Labour’s digital volunteers were minimising the advantage the Tories were getting from their financial superiority. That storyline has now taken a tumble.

 

Written byJames Forsyth

James Forsyth is Political Editor of the Spectator. He is also a columnist in The Sun.

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