Adding to the sense that it is Labour who is stumbling is their latest poster. As Pete points out, the poster hasn’t been thought through—one of Cameron’s weaknesses is that he isn’t seen as tough enough by some people so portraying him as the rough and ready Gene Hunt is hardly damaging to him. But it hurts Labour in a more fundamental way. Up until now, one of the stories of the campaign had been how Labour’s digital volunteers were minimising the advantage the Tories were getting from their financial superiority. That storyline has now taken a tumble.