Rory Sutherland Rory Sutherland

The case for dodging cracks in the pavement

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issue 09 October 2021

It is interesting to consider what would have happened if the Covid virus had emerged in 1921. Or 1821. Or 1521. There would have been no vaccine, for one thing. Treatment would mostly have been worse. In the 17th century we would have blamed the entire thing on Catholics.

But in a few respects, bizarrely, we might have done better.

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