Rory Sutherland Rory Sutherland

The case for road rationing

[iStock]

Here’s the quandary. How in future can we make the kind of rapid advances we have made during the Covid crisis without waiting for a lethal pandemic — or worse — to force our hand?

We have, after all, made exceptional non-medical discoveries in the past few months. By being forced to adapt simultaneously, we have discovered better forms of collective behaviour which might never have emerged independently.

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