Freddy Gray Freddy Gray

The citizenship game

The intriguing story of how Alexander Nix struck up a relationship with Christian Kalin

The Cambridge Analytica story is full of hot air. Everybody delights in talking about how scary Facebook is, and lots of people believe the Donald Trump and Brexit campaigns somehow hoodwinked whole electorates — because, well, how else could they have won? We hear about creepy and sophisticated–sounding techniques such as ‘micro-targeting’ and ‘psychographics’.

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