Rory Sutherland Rory Sutherland

The danger of following ‘the science’


I have decided to divorce my wife after 31 years on scientific grounds. Though perfectly happy, on reassessing my original decision to enter matrimony it has emerged that at no point was that choice subject to peer review, there was no randomised control trial, the experiment could not be replicated and the data-set on which I based my decision failed to provide the levels of statistical confidence required.

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