Judi Bevan

The Hooray who became a middle-class style guru

Judi Bevan meets Johnnie Boden, who shook off the stereotypes of his Eton, Oxford and City background to build an iconic mail-order clothing business

Already a subscriber? Log in

Election special offer

The stage is set. Grab a front-row seat with The Spectator. Subscribe and get 3 months for just £3 – plus a free election mug.

  • Weekly delivery of the magazine
  • Unlimited access to our website and app
  • Spectator newsletters and podcasts
  • Our online archive, going back to 1828


Want to join the debate?

Only subscribers can comment. Sign up and – in the run-up to the election – you’ll get the next three months for just £3.

Already a subscriber? Log in