A great spot by Tim Montgomerie over at ConservativeHome, who highlights this Wall Street Journal graphic on the words that both sides of the US healthcare debate should be using to score a rhetorical advantage. For instance, it suggests that the pro-Obama team should say “rules” rather than “regulations”, while the President’s opponents should attack the system for being “too profit-driven” and “too bureaucratic”:
As Tim says, words have power.
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