Nine years ago, before Cambridge Analytica existed, I caught wind of a research project at Cambridge involving the online measurement of the ‘big five’ personality dimensions. These are usually listed by the acronym OCEAN or CANOE: Conscientiousness, Agreeableness, Neuroticism, Openness and Extraversion. I made a note to go to Cambridge to learn more but, being low on conscientiousness, I never got around to it.
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