My former sketchwriting colleague, Simon Hoggart, has a maxim he would cite when any of us parliamentary sketchwriters were tempted to showcase a genuinely and intentionally funny MP. Humorous journalists, Simon would warn, had no business giving a platform to would-be jokers in the world of politics. Humour was our trade not theirs. We should never laugh with them: only at them. In our sketchwriters’ guild it should be a union rule not to encourage competition from unpaid amateurs. ‘We make the jokes around here.’
In an altogether darker and sadder way, I wonder whether, in their relationship with the news media, this is the mistake Kate and Gerry McCann have made. As with humour, so perhaps with pathos. The couple have seemed (though for the most understandable of motives) to be trying to orchestrate the pathos. But we do the pathos around here.
For I have sensed almost from the start of this whole, sick business an undercurrent of resentment towards these parents on the part of a British media which has not quite warmed to the thing we feed on.
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