Richard Bratby

The Mozarts of ad music

The hidden men and women composing melodies to make you buy

‘We call it the John Lewis Ending’: the commercial’s music has become the defining advertising sound of our time. Credit: Image courtesy of the advertising archives

Already a subscriber? Log in

This article is for subscribers only

Subscribe and get your first month of access for free. After that it’s just £10.99 a month.

There’s no commitment, you can cancel any time.

  • Unlimited access to our website and app
  • Enjoy Spectator newsletters and podcasts
  • Explore our online archive, going back to 1828


A blooming good offer

Join the conversation with other Spectator readers by getting the next 3 months for £3.

Already a subscriber? Log in