Before Christmas, the Tories were acutely aware of the need to start the New Year strongly. This morning's polls suggest that they have done so. The Tories are now back above 40 percent with ComRes and on course for an overall majority with the pollster that has returned the worst Tory scores in recent months. In the YouGov poll for The Sunday Times, the Tories are on 45 percent, 13 points ahead—their biggest lead since October and a seven point increase in their advantage with the polster since last month. The Tories will be particularly pleased to see that the Cameron and Osborne edge over Brown and Darling on who will raise your standard of living more is growing.
It’ll be fascinating to see how Brown’s bank insurance scheme plays in the polls. If Labour does not get a boost from taking action as it did in October, then it will suggest that the situation is pretty irreversible for Brown.