Television and film are popular mediums. Poetry has never been popular. This is Sam Weller’s father in Pickwick Papers, when he discovers his son writing a valentine, alarmed it might be poetry:
Poetry’s unnat’tral; no man ever talked poetry ’cept a beadle on boxin’ day, or Warren’s blackin’, or Rowland’s oil, or some o’ them low fellows; never let yourself down to talk poetry, my boy.
In 1994, I made a short film about Kipling. The director, Tony Cash, a man with a first-class Oxford degree in Russian, objected to a two-second reference to Aristotle’s ‘pity and terror’ in my script. ‘If you mention Aristotle, they [the TV audience] will think you’re an arsehole or an idiot.’ Until then, I didn’t realise Channel 4 viewers had such a strong antipathy to Aristotle.
Poetry has to be sold to the viewer. So biography, anecdote, the lives of the poets, tends to replace the words on the page – what you might call the Vasari ploy.

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