The outcome of this election depends on which man can seem more middle-class

Curious choice of words Gordon Brown used to describe himself when firing the starting gun for the general election. ‘I come from an ordinary middle-class family,’ he said. Until recently, ‘ordinary’ was used by Labour politicians as a euphemism for ‘working class’ and was often a way of differentiating themselves from their Conservative opponents who were, by implication, upper class.