Rory Sutherland Rory Sutherland

The problem with online property searches


In 1966, the legendary adman David Ogilvy set out to buy a home in France. He boarded a transatlantic liner to meet a French estate agent who had a perfect house waiting for him in Paris, but while still in mid-ocean he heard he had been gazumped.

There were presumably other houses on sale in Paris at the time, but it seems the agent did not show David any of them.

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