Isabel Hardman Isabel Hardman

The rise of Brand Rishi

Long before he even ran for Mayor of London, Boris Johnson had developed an unusually strong political brand, to the extent that few bothered referring to him using his surname. Brand Boris inspires and infuriates in equal measure: his supporters have long argued he is able to reach parts of the electorate others can’t, while his critics find his first name alone to be a hair-trigger for impressive amounts of anger.

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Isabel Hardman
Written by
Isabel Hardman
Isabel Hardman is assistant editor of The Spectator and author of Why We Get the Wrong Politicians. She also presents Radio 4’s Week in Westminster.

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