Halloween might be over, but Witching Hour has accelerated on TikTok. #WitchTok (or Witch TikTok) is the viral take on spirituality – think Paganism, psychics, and seances in 60 second videos. The hashtag #WitchTok currently has over 20.7 billion views on the video app. In comparison, #Kardashian only has 6.4
Lois Heslop
The rise of WitchTok
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