Alex Massie

The Spirit of the Season

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Time for another occasional series. And since it's Christmas, how better to honour the true spirit of the season than by recalling some classic TV advertisements from the past? Come to think of it, that's what Gordon Brown and his cronies would want you to do: nothing like a spot of stimulus spending is there? This being so, I think this classic - two minutes long! We had an attention span back then! - McEwan's Lager ad from 1988 rather sums up the way plenty of people are feeling at the moment, don't you?

Written byAlex Massie

Alex Massie is Scotland Editor of The Spectator. He also writes a column for The Times and is a regular contributor to the Scottish Daily Mail, The Scotsman and other publications.

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