In the gilded corridors of Trump Tower and the manicured greens of exclusive golf courses, a new Trump is quietly ascending. At just 17, Kai Trump – the eldest of the President’s grandchildren – is executing what appears to be a carefully orchestrated entry into public life, blending the traditional pathways of political families with the modern currency of social media influence.
‘He’s just a normal grandpa,’ Kai says in one of her videos about the President. ‘He gives us candy and soda when our parents aren’t looking.’ The statement, seemingly innocent, accomplishes something the Trump campaign has struggled with for years: it humanises the most polarising figure in American politics.
This is no accident.
The Trump family has always understood the power of image. From the golden towers bearing their name to their carefully curated public personas, the Trumps have mastered the art of brand building. Now, upon Trump’s return to the White House, a new generation is being positioned for political relevance.
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