Judi Bevan

The struggle to make Sainsbury’s great again

Judi Bevan says Justin King has faced a tougher task at Sainsbury’s than Stuart Rose at Marks & Spencer — and that King doesn’t think the City gives him due credit for his efforts

issue 20 January 2007

Justin King feels underappreciated. Dubbed ‘Tigger’ by his staff shortly after arriving as chief executive of a crisis-ridden J Sainsbury Plc in March 2004, the 45-year-old’s normal bounce is notably absent when we meet at the grocery chain’s Holborn Circus headquarters to discuss his progress in ‘making Sainsbury’s great again’.

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