Adapt and change or die is the mantra of the day. And not just in economics neither. Here, for instance, is the Australian rugby coach Ewen McKenzie, currently in charge at Stade Francais, arguing that the experimental rules used this season in the southern hemisphere be adopted in europe too:
“I understand the debate, change is difficult,” he warned.
“But we are now in the entertainment business. Kids have all sorts of technology in their homes now so we as a sport have got to do things to make them get off their bums and come to watch our game, especially when the weather is cold.
“That means you have got to keep thinking of new ways. The traditionalists will still come, but one day they will die out and will have to be replaced. So you have got to make it an interesting game for the next generation and they want razzamatazz.
“But we are now in the entertainment business. Kids have all sorts of technology in their homes now so we as a sport have got to do things to make them get off their bums and come to watch our game, especially when the weather is cold.
“That means you have got to keep thinking of new ways. The traditionalists will still come, but one day they will die out and will have to be replaced. So you have got to make it an interesting game for the next generation and they want razzamatazz.
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