The Tories have been expecting, righty, Labour to fight a grubby election campaign and have decided to fight Brown’s mob with fire. Personal attacks appeal largely to those whose minds are settled, so I see little electoral advantage in delivering them. But whilst this latest poster is distasteful it has been effective. The poster’s brutal message forces Brown to give direct answers, a skill he has yet to master and evasion plays badly. Expect the Tories to keep being nasty.