The tyranny of 1970s self-help gurus

As any book about the rise of that most nebulous idea ‘wellness’, should, James Riley’s Well Beings begins with Gwyneth Paltrow, purveyor of ‘This Smells Like My Vagina’ candles, ‘Metabolism-Boosting Super-powder’ and nostrums about mindfulness and ‘self-care’ – for which read self-indulgence. In 2019 Paltrow’s company Goop chartered a luxury liner for a ‘Goop at Sea’ extravaganza, at which attendees were invited to spend $4,200 for the ‘basic’ cruise and a suite at the ship’s onboard spa, and a further $750 for the event itself, the highlight of which would be an appearance by the high priestess of wellness herself.

Goop...