Music and booze go together. Just think of Keith Richards in the 1970s with his Jack Daniel’s. There’s the love affair between hip-hop and luxury French booze: Busta Rhymes wrote a song called ‘Pass the Courvoisier’. And think of Puff Daddy and his Cristal champagne, though he later changed his name to P Diddy and started drinking Moscato d’ Asti — not so cool.

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