Henry Jeffreys

The uneasy marriage of Jamaica’s two greatest exports

Rum and music should go together. It’s finally starting to happen

issue 06 December 2014

Music and booze go together. Just think of Keith Richards in the 1970s with his Jack Daniel’s. There’s the love affair between hip-hop and luxury French booze: Busta Rhymes wrote a song called ‘Pass the Courvoisier’. And think of Puff Daddy and his Cristal champagne, though he later changed his name to P Diddy and started drinking Moscato d’ Asti — not so cool.

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