Rory Sutherland Rory Sutherland

The Wiki Man | 14 February 2009

A fortnightly column on technology and the web

issue 14 February 2009

Two years ago my father decided to try selling books on the internet. Since he had spent much of my childhood expatiating his theory that computers involved more work than they saved, this was something of a U-turn. But he quickly opened a seller’s account on Amazon where he listed for sale the 1,500 of his books he was least likely to miss before sitting back and waiting for the orders to come in.

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