Rory Sutherland Rory Sutherland

The Wiki Man | 28 March 2009

A fortnightly column on technology and the web

issue 28 March 2009

The strangest thing happened to me the other day. I went into a branch of PC World and found nothing to buy.

I have left PC World empty-handed before, but only through an act of will. Occasionally I would steel myself not to buy anything before I went in, treating the trip as a test of my resolve, rather as Gandhi shared his bed with young women to test his self-control.

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