Rory Sutherland Rory Sutherland

The Wiki Man: Better than a ride on a banana

issue 22 October 2011

A friend of mine once spent a week on a vast luxury yacht cruising the Mediterranean. It was all jolly pleasant, he remembered, except for a strange thing: throughout the entire trip, the only time the shipboard party had experienced what you might call ‘fun’ was when somebody discovered in a locker some kind of giant inflatable banana which could be towed behind the ship’s speedboat while everyone clung on.

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