‘Sir Softie.’ That’s Rishi’s new nickname for Sir Keir Starmer. ‘Sir Softie,’ he called out twice at PMQs. ‘He’s soft on crime!’ The insult works because it’s easy to remember and pleasantly alliterative. And it builds on an existing perception of Sir Keir as a criminal-hugging lawyer.
Sir Keir set out to overturn that impression by posing as the scourge of the law-breaking classes.