Well, what do you guys think of it?
Not bad, I think, especially for a broadcast put together at the last minute (the Tories having pulled their planned anti-Brown PEB), But, as ever, there’s the problem that if people think Cameron a little too slick, a little too polished, a little too much the salesman then the slicker, more polished the Tory presentation the more it feeds into this (unfair) perception. Not that the alternative – incompetence – is any better of course…

Britain’s best politics newsletters
You get two free articles each week when you sign up to The Spectator’s emails.
Already a subscriber? Log in
Comments
Join the debate for just £1 a month
Be part of the conversation with other Spectator readers by getting your first three months for £3.
UNLOCK ACCESS Just £1 a monthAlready a subscriber? Log in