Alex Massie

Tory Policy Refresh Strategy Unveiled

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Courtesy of Ian Martin and

Steve Hilton

Stewart Pearson from The Thick of It. All too plausible:

Monday Lock-in with the Weather Guys, our team of digital analysts plotting cultural climate change. Useful prep for the forthcoming Media Policy Refresh. Aiming to roll this out after Christmas, when everyone's more receptive to notions of shrinkage, frugality, Less Is More etc. Rethinking points already emerging. The Quango is dead. Long live The Hub. Out: "public consultation". In: "forward niche matrixing". Goodbye, tropegeist. Hello, Pixelated Society.

Quick fruit lunch, then we're back on the synapse highway. More rethinking points: triangulations, forecasts, aftercasts, podcasts. Now we're mantra-sifting: Sympathise, Empathise, Synthesise, Synergise. Synergy? Is that still viable as a concept? Maybe rethink synergy. Winergy? Does that even make sense as a word?

Whole gruesome brilliance here.

Written byAlex Massie

Alex Massie is Scotland Editor of The Spectator. He also writes a column for The Times and is a regular contributor to the Scottish Daily Mail, The Scotsman and other publications.