Courtesy of Ian Martin and
Monday Lock-in with the Weather Guys, our team of digital analysts plotting cultural climate change. Useful prep for the forthcoming Media Policy Refresh. Aiming to roll this out after Christmas, when everyone's more receptive to notions of shrinkage, frugality, Less Is More etc. Rethinking points already emerging. The Quango is dead. Long live The Hub. Out: "public consultation". In: "forward niche matrixing". Goodbye, tropegeist. Hello, Pixelated Society.
Quick fruit lunch, then we're back on the synapse highway. More rethinking points: triangulations, forecasts, aftercasts, podcasts. Now we're mantra-sifting: Sympathise, Empathise, Synthesise, Synergise. Synergy? Is that still viable as a concept? Maybe rethink synergy. Winergy? Does that even make sense as a word?
Whole gruesome brilliance here.