Trademarking the ordinary

Lecterns have been installed in some bookshops enabling customers to flip through the 625 tabloid-format pages of what must be the largest volume ever devoted to a single modern artist. Andy Warhol ‘Giant’ Size is Warhol the Lot, a bulk buy, a gross amplitude of Warhol the Simple, Warhol the Smart and Warhol the Resourceful Blank capitalising on paradox and incorrigibility.