The Spectator

Troubled waters | 28 November 2009

Amid the wreckage of this week’s floods the most depressing comment came from a government scientist who called for a national register of bridges.

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The marketing genius of Jaguar

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Woke it may be, but Jaguar’s ‘Copy Nothing’ video is a work of marketing genius. With its ungendered models, ungrammatical slogans (‘live vivid’, ‘delete ordinary’) and strange absence of cars, the 30-second ad has brought global attention to a brand that was dying for want of a new generation of customers, in an auto industry

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