Jamie Bartlett

Turn off and tune out

James Bridle's writing is unnecessarily convoluted, while Jaron Lanier's is too simple

All good non-fiction writing shares certain characteristics: consistent economy, upbeat pace and digestible ideas that logically flow. Tech writers have an additional challenge, however, of combining all this with boring technical detail. How to explain the mechanical stuff without being either too dry or too simple? What’s the reader’s likely level of knowledge?

These questions can eat an author up.

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