Isabel Hardman Isabel Hardman

Ukip and Tories scrap over their squeeze message

One thing that has been abundantly clear about the Tory plan for Ukip is that it will involve a long, slow ‘squeeze message’ (more on that here) that has already been deployed: the vote Ukip, get Miliband line. Naturally, Ukip is keen to counter that and argue that in fact this early squeeze message to encourage voters to think strategically is just wrong. To that end, party donor Alan Bown has taken out a full-page advertisement in the Telegraph today that argues ‘UKIP stand poised for a major breakthrough in 2015, within reach of victory in many seats across the country’. He outlines the results of four polls: in the marginal seats of Crewe & Nantwich and Great Yarmouth, and the safe seats of Folkestone & Hythe and Bognor Regis and Littlehampton.

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Bown highlights some of the results that he argues show Ukip isn’t splitting the right-wing vote but becoming the official opposition, and is attracting voters from all parties across the spectrum.

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