How funny. Remember how, when Unilever announced back in March that it had decided to move its headquarters from London to Rotterdam, it was all to do with Brexit? According to the Guardian’s subheadline on 14 March: ‘Brexit and favourable business conditions in Netherlands said to be behind decision’. The following day an FT leader asserted: ‘Unilever’s protestations that [the move] has nothing to do with Brexit do not convince’.

Unilever’s U-turn is another blow to Project Fear

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