‘Who am I? Why am I here?’ That was how Vice Admiral James Stockdale began the 1992 televised vice-presidential debate. It’s now regarded as a famous gaffe, yet Stockdale’s questions reflect the way most viewers feel about ‘veep’ debates. Who are these people? Why am I watching? Four years ago, 37 million Americans tuned in to watch now Vice President Mike Pence argue with Senator Tim Kaine, Hillary Clinton’s running mate.

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