How would you describe The Spectator? And how would you sell it to someone who had never read us before? Some of the most important words we write never appear in the magazine: they’re from our ten-strong marketing department. They’re now looking for a senior digital marketing exec: it’s a mid-level job to learn from and get stuck into the world’s greatest publication and join the team here in 22 Old Queen Street.
You will be …
- Looking at the emails we send to readers who don’t (yet) subscribe. How to best persuade them to sign up? Which emails work the best? Which ones to send out and when? Technology gives us a pretty good idea, and you’ll be using it to keep score.
- How to make the case for The Spectator in social media. And how to make sure our various messages are consistent, as we intend them to be.
- Dealing with the agencies we use, to make sure they stay on message.
- What do new users see when they come on the website first of all? Is it inviting – or jarring? Small changes can make huge differences in this, the ‘meter journey’ and you’ll be involved in honing it.
- Keeping an eye on our app. How many are using it? What tips can we find in the data for how to improve?
Your raw material is the world’s oldest (and best) magazine. If you can look at our current adverts and say what’s wrong with them — or how to improve them — and master the art of digital marketing then we’d love to hear from you. Apply here.
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