Talking to Scottish voters over the last couple of weeks, a number of points have been made with increasing regularity. The first is that the ‘yes’ campaign has had all the emotional appeal, while the Better Together campaign has focused on practical concerns, largely about money. The second is that there has been too much concentration on why the Union is better with Scotland in it, rather than focusing on why Scotland is better in the Union – the main concern of Scottish voters. Third, it has been surprising to discover the number of voters who believe that if there is a yes vote and things go wrong, it will be possible to put the result into reverse at either a general election or a subsequent referendum.
In order to try to deal with some of these points, we have made three short one-minute videos which have been posted
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