Steerpike Steerpike

Watch: Rishi goes off script

Dan Kitwood/Getty Images

Back in the far-flung days of 2019, the Tories won plaudits for their unconventional use of social media in their landslide electoral triumph. Five years and two leaders on, it’s looking like a tough ask to turn it around this time. But in Rishi Sunak, the party at least has a leader who has never been afraid of embracing novel forms of social media, from hand-signed graphics to Home Alone spoofs.

And tonight Mr S hears that an innovative tactic is being trialled by the bright young things of CCHQ. Sunak is releasing a new party political broadcast in which he stands before a whiteboard and improvises his set speech. Normally, such PPBs are heavily scripted and dependant on flashy graphics. So does it work? Steerpike will leave it to his readers to be the judge of that…

You can watch the clip below:

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Steerpike
Written by
Steerpike

Steerpike is The Spectator's gossip columnist, serving up the latest tittle tattle from Westminster and beyond. Email tips to steerpike@spectator.co.uk or message @MrSteerpike

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